Traditional White Loaf

Made with care, made with taste.

Helga’s bakers begin with care by selecting the best quality ingredients, those that bring out the best taste in each other.

Source of fibre
source of protein
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Made in Australia from at least 90% Australian ingredients, Helga's Traditional White Loaf sliced bread is a source of fibre and protein which is a great option to start the day.

It also contains no artificial colours, flavours or preservatives.

To maximise freshness, store in a cool dry place, out of direct sunlight.

For delicious meal inspiration, browse our recipe collections.


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Ingredients: *Wheat* flour, water, *rye* meal (4.5%), yeast, vinegar, iodised salt, canola oil, cultured *wheat* flour, *wheat* gluten, *soy* flour, vegetable emulsifiers (481, 471, 472e), *rye* flour, vitamins (thiamin, folic acid).

Allergens: Gluten Containing Cereals | Soy
Allergens may be present: Sesame Seeds

Storage Instruction: Store in a cool dry place, out of direct sunlight

Country of origin: Made in Australia from at least 90% Australian ingredients
Avg Qty Per Serving
Avg Qty Per 100g


Avg Qty Per Serving:850kJ
Avg Qty Per 100g:1030kJ


Avg Qty Per Serving:6.3g
Avg Qty Per 100g:7.6g

Fat, total

Avg Qty Per Serving:1.9g
Avg Qty Per 100g:2.3g

- saturated

Avg Qty Per Serving:<1.0g
Avg Qty Per 100g:<1.0g


Avg Qty Per Serving:38.3g
Avg Qty Per 100g:46.1g

– sugars

Avg Qty Per Serving:2.3g
Avg Qty Per 100g:2.8g

Dietary fibre

Avg Qty Per Serving:2.5g
Avg Qty Per 100g:3.0g


Avg Qty Per Serving:280mg
Avg Qty Per 100g:340mg
*Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs.
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